The Spring/Summer 2018 campaign for Yves Saint Laurent (YSL) Beauty was a breathtaking spectacle, a vibrant tapestry woven from the talents of some of the fashion world's most celebrated names. Photographed by the iconic duo Inez & Vinoodh, the campaign featured a constellation of supermodels – Cara Delevingne, Adut Akech, Maria Miguel, Anja Rubik, Hiandra Martinez, and Raquel Zimmermann – each radiating a unique energy and embodying the multifaceted spirit of the YSL woman. Styled by Alastair McKimm and with hair by Shay Ashual, the visuals were as much a testament to the power of collaborative artistry as they were to the beauty of the makeup itself. This article delves into the YSL makeup estate of 2018, exploring the key products showcased in the campaign and examining the enduring legacy of this collection.
The campaign's striking imagery perfectly complemented the bold and sophisticated makeup looks. It wasn't just about applying makeup; it was about crafting a statement, a mood, a persona. The looks ranged from subtly enhanced natural beauty to more dramatic, high-impact styles, reflecting the diverse range of YSL's product offerings and their ability to cater to a wide spectrum of tastes and preferences. This versatility is a hallmark of the YSL brand, a testament to its ability to consistently reinvent itself while staying true to its core values of luxury, innovation, and effortless chic.
While the specific product names used in the campaign aren't explicitly detailed in the provided information, we can extrapolate based on YSL's offerings from that period and the overall aesthetic of the campaign. The makeup looks strongly suggest the use of several key product categories within the YSL makeup estate of 2018:
Yves Saint Laurent Makeup Palette: The diverse range of looks seen in the campaign points to the use of versatile eyeshadow palettes. YSL is known for its luxurious palettes, offering a variety of textures and shades, from matte to shimmer, and from neutral tones to bolder, more vibrant colors. These palettes would have provided the foundation for the various eye looks, allowing for both subtle enhancements and dramatic, smoky eyes. We can imagine the use of palettes featuring both classic and trend-forward shades, reflecting the duality of the YSL aesthetic – timeless elegance combined with modern edge. The palettes would have been instrumental in creating the range of looks, from the softly defined eyes of one model to the intensely smoky eyes of another.
Yves Saint Laurent Makeup Kit: The idea of a complete makeup kit, encompassing all aspects of a look, is central to the YSL brand philosophy. While no specific "kit" was explicitly marketed alongside the campaign, the complete looks achieved suggest the implicit availability of such coordinated sets. A hypothetical YSL makeup kit from 2018 might have included foundation, concealer, blush, bronzer, highlighter, eyeshadow palette, eyeliner, mascara, and lipstick – all chosen to work harmoniously to create a cohesive and polished look. This curated approach reflects the brand's commitment to providing a seamless and luxurious makeup experience.
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